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E-Commerce Guru Becomes Russia’s Richest Woman

Guests stroll round an enormous aquarium in Aviapark shopping center in Moscow on February 18, 2020.


The founding father of a web-based vogue start-up is now Russia’s richest girl, dethroning the spouse of a former Moscow mayor, the Russian version of Forbes reported on Thursday. 

Tatiana Bakalchuk, 44, has amassed an estimated fortune of $1.four billion, beating out 56-year-old Yelena Baturina’s $1.2 billion, it stated.

Bakalchuk’s success on the helm of her on-line retailer Wildberries is an anomaly in Russia the place most fortunes stem from the speedy privatisation of state corporations following the collapse of the Soviet Union.

Bakalchuk, a former English trainer, based the corporate in 2004, on the age of 28, in her Moscow residence whereas on maternity go away. She got here up with an e-commerce enterprise thought after making an attempt to buy at conventional shops with a new child.

Her website has since grow to be the main on-line enterprise in Russia and different former Soviet Union nations, recording 88 % progress in 2019 with revenues of 223.5 billion rubles ($three.5 billion).

Valery Fyodorov, the pinnacle of state polling company VTsIOM, says the success of recent, younger, impartial enterprise personalities like Bakalchuk is the exception slightly than the rule in Russia.

She is “a sign of a change in the weather,” Fedorov informed AFP.

Initially specializing in sneakers and clothes, her enterprise has expanded into meals, books, electronics and well being merchandise, providing 15,000 manufacturers.

Having grow to be a serious participant in on-line retail in ex-Soviet states comparable to Belarus, Kazakhstan and Armenia, Wildberries entered the European market this yr, bringing its providers to Poland.

In March final yr, it grew to become the third most visited e-commerce vogue web site on the earth behind H&M and Macy’s, in line with a examine by SEMrush advertising analytics agency.

Baturina, the widow of former Moscow mayor Yuri Luzhkov who heads an actual property empire, had been a mainstay on the Forbes listing for over a decade.



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