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JUST IN: Lai Mohammed Orders Implementation Of 70% Local Content In Broadcasting

Minister of Information and Culture, Mr Lai Mohammed, addressing a press convention in Lagos on December 30, 2019. Photo: Twitter- @FMICNigeria

 

The Minister of Information and Culture, Lai Mohammed, has issued a brand new regulation to compel the National Broadcasting Commission (NBC) to implement 70% native content material in broadcasting.

This was contained in a press release issued in Abuja on Thursday revealing the Minister’s new directives to NBC.

The assertion which was signed by the Special Assistant to the Minister, Segun Adeyemi, additionally contained the brand new directive aimed toward repositioning Nigeria’s broadcast business, creating jobs, selling native content material, and boosting the advert business.

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“Major highlights of the Minister’s directive include new regulations to compel broadcasters to utilize the content and services of Nigerian independent producers, in fulfillment of the regulatory requirements for 70% local content, rather than the current abuse of the rules which allow many loopholes for the production of such content in jurisdictions outside Nigeria,” the assertion learn partially.

This in line with the Minister will empower native producers with correct funding and funding, improve overseas collaborations, develop the native business, elevate the usual of native productions and finally result in job creation.

The new regulation frowns in opposition to unlawful and unpaid use of musical works by broadcast stations with out cost of royalties. It additionally put an finish to exclusivity in sporting rights within the nation.

“For musical content, a new regulation will ensure that broadcasters are prevented from illegal and unpaid use of musical works without payment of the applicable license fees and/or royalties required by music rights owners.

“Similar provision will prohibit exclusivity of sporting rights in Nigeria, as a new regulation now mandates broadcasters and exclusive licensees to share such rights with other broadcasters to boost reach and also maximise utilisation by all broadcasters of premium content, in order to grow their platforms and investment in other content.”

The Minister concluded that this regulation will stop the misuse of monopoly or market energy or anti-competitive and unfair practices by a overseas or native broadcaster to suppress different native broadcasters within the tv and radio markets.

The new rules are because of come into impact on this month of January.

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